Formly

Formly is a next-generation form-building platform designed to eliminate the friction of starting from a blank page. It empowers teams to create, publish, and analyze high-converting forms by simply describing the desired outcome in a chat interface with popular AI agents like Claude, ChatGPT, Cursor, Codex, or OpenClaw. The core philosophy is that you don't need a form; you need answers. Whether the goal is to screen job applicants, collect beta feedback, qualify leads, or manage event signups, Formly uses AI to translate your objective into a tailored set of questions, field types, and page flows. Once the AI generates a draft, users can fine-tune every detail in a full-featured visual editor, which supports drag-and-drop blocks, multi-page flows, conditional logic, answer piping, file uploads, signatures, ratings, and custom branding. Formly is built for product teams, HR professionals, marketers, and developers who value speed and customization. It also prioritizes data privacy with GDPR-compliant hosting in Europe and no cookie tracking. With unlimited forms and submissions, a one-time agent connection, and seamless integrations via webhooks and APIs, Formly redefines how teams collect and act on structured data.

AI-Powered Form Generation via Chat

Formly eliminates the tedious process of manually designing forms. Users connect their preferred AI agent once and then simply describe the outcome they want, for example, "Create a feedback survey for our beta users." The AI agent interprets the request and instantly generates a complete form with relevant questions, field types, and a logical flow. This draft is live in seconds and can be published immediately or refined further. Users can also ask agents to summarize responses or show weekly analytics, all within the same chat interface. This feature dramatically reduces form creation time from hours to minutes.

Full Visual Editor with Drag-and-Drop

Every AI-generated form opens in a comprehensive visual editor, not a locked template. This editor gives users complete control over the form's structure and appearance. It supports drag-and-drop blocks for adding text inputs, dropdowns, matrices, phone fields, email fields, and more. Users can create multi-page flows to split longer surveys into focused steps, increasing completion rates. The editor also includes real-time preview, custom branding options, and the ability to fine-tune any element the AI built or start from scratch if needed.

Advanced Logic and Personalization

Formly enables sophisticated form behavior through conditional logic, answer piping, and variables. Conditional logic allows questions to appear or hide based on previous answers, creating personalized paths for each respondent. Answer piping dynamically inserts a user's previous response into later questions, such as "Hey @First Name, can we send updates to @Email?" This makes every interaction feel relevant and conversational. Variables can also be used to pre-fill fields or customize messaging, improving user experience and data quality.

Comprehensive Data Collection and Integration

Beyond basic text inputs, Formly supports a wide range of field types including file uploads, electronic signatures, ratings, and star reviews. Once responses start coming in, the platform provides detailed analytics showing submission counts, completion rates, and aggregated insights. Submissions can be piped to external systems via webhooks, which push data to any service that accepts them the moment a response arrives. For deeper integration, Formly offers a REST API and MCP support, allowing AI agents to fetch and summarize responses. Email notifications keep teams informed in real time.

Beta Feedback and Product Research

Product teams can use Formly to rapidly deploy feedback surveys for beta users. By describing the goal to an AI agent, such as "Collect feedback on our new feature," a tailored survey is generated instantly. The form can include rating scales, open-ended questions, and conditional logic to probe deeper on specific areas. Responses are automatically summarized by the AI agent, revealing top requests like dark mode or CSV export. This allows teams to iterate on product direction based on real user data without manual analysis.

Job Application and Candidate Screening

HR teams can create comprehensive job application forms that include resume uploads, cover letters, and qualification questions. Formly's multi-page flow keeps the application process organized and less overwhelming for candidates. Conditional logic can route applicants to different questions based on their experience level or desired role. Answer piping personalizes follow-up questions, and file uploads securely collect CVs and portfolios. Submissions can be sent directly to an ATS or CRM via webhook, streamlining the screening workflow.

Lead Qualification and Customer Intake

Marketing and sales teams can build lead generation forms that qualify prospects before they enter the pipeline. By starting with a prompt like "Screen 200 job applicants" or "Qualify leads for our SaaS product," Formly generates questions that capture key intent signals. Conditional logic ensures that low-fit leads are filtered out early, while high-quality leads receive more detailed questions. Responses can be automatically sent to a CRM via webhook, enabling immediate follow-up. Custom branding and embedded forms keep the experience consistent with the company's website.

Event Registration and Signups

Event organizers can create registration forms for webinars, conferences, or workshops. Formly supports multi-page flows to collect attendee details, dietary preferences, and session choices. File uploads can gather presentation slides or headshots. Conditional logic can show different pricing options or add-ons based on early bird status. The form can be embedded on a landing page or shared via a short link. Submissions trigger email confirmations and webhooks to update the event management system, ensuring a smooth attendee experience.

How does Formly integrate with AI agents like Claude or ChatGPT?

Formly requires a one-time setup where you connect your preferred AI agent to your Formly account. This takes about two minutes. After that, you can simply ask the agent to create a form, publish it, or show you responses. The agent communicates with Formly's backend to generate the form based on your description, and you can then fine-tune it in the visual editor or publish it directly.

Is my data secure and compliant with privacy regulations?

Yes. Formly is hosted in Europe and is fully GDPR compliant. The platform does not use cookies or track your form responses. Your data stays yours, and you maintain full control over how submissions are stored and processed. This makes Formly suitable for organizations with strict data privacy requirements.

What types of fields and logic does the visual editor support?

The visual editor supports a comprehensive set of field types including text inputs, dropdowns, matrices, phone, email, file uploads, electronic signatures, ratings, and star reviews. For logic, you can implement conditional logic to show or hide questions based on previous answers, answer piping to reuse responses, and variables for personalization. You can also create multi-page forms to improve completion rates.

How can I send form submissions to other tools?

Formly offers webhook integration that pushes every submission to any service that accepts webhooks the moment it arrives. This allows you to send leads to your CRM, applications to your ATS, or feedback to your database without any middleman or polling. Additionally, Formly provides a REST API and MCP support for more advanced integrations, and integrations with Notion, Zapier, and Make are coming soon based on user demand.