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About max
max is an autonomous AI sales agent, specifically an AI-powered Sales Development Representative (SDR), designed to run your B2B prospecting efforts end-to-end. Unlike traditional sales tools that require stitching together separate solutions for prospecting, data enrichment, intent monitoring, and copywriting, max consolidates the entire outbound workflow into a single, intelligent agent. He begins by analyzing your website to automatically discover and build your ideal customer profile (ICP), including target industries, company sizes, job titles, and geographic regions. From there, max continuously monitors the web for high-intent buying signals such as hiring sprees, new funding rounds, executive hires, product launches, and social media engagement. When a signal is detected, he enriches the lead profile with verified emails, direct phone numbers, LinkedIn profiles, and company context, then delivers warm, qualified leads directly to your inbox, Slack, or CRM. The product is built for founders, SDRs, and revenue teams who want to generate pipeline without the manual busywork of research and list building. max works alongside your sales team, not instead of it, giving you full control to review his suggestions or let him run autonomously. Trusted by over 600 sales teams, max transforms cold outreach into warm conversations by ensuring you only reach out to prospects who are actively showing interest.
Features
AI-Powered ICP Filtering
Max automatically filters every lead against your Ideal Customer Profile, ensuring you only see prospects that match your specific criteria. After you drop your website URL, max reads your site to understand your business and builds a detailed ICP including target industries, company sizes, job titles, and geographic regions. This eliminates the noise of irrelevant leads and focuses your team on high-quality prospects that are most likely to convert.
Intent Signal Monitoring
Max watches for high-intent buying signals across the web, including LinkedIn profile activity, company page engagement, reactions, comments, job postings, and hiring sprees. He detects these signals before your competitors do, giving you a critical timing advantage. When a prospect shows buying intent, max captures the signal, enriches the profile, and delivers it as a warm lead ready for outreach.
Profile Enrichment
Every lead max delivers comes fully enriched with verified data. You receive a verified email address, direct phone number, LinkedIn profile URL, company context including size and industry, and the specific intent signal that triggered the lead. This eliminates the need for manual research and ensures your sales team has everything they need to craft personalized, effective outreach.
Seamless Integrations
Max integrates directly with your existing sales stack, including Overloop, Instantly, and Lemlist for automated outreach. He also connects via Zapier, Make, or any webhook to push leads into your CRM or other tools. This allows you to plug max into your current workflow without disrupting your established processes, making adoption seamless for your sales team.
Use Cases
Automating Outbound Prospecting for Startups
Founders and early-stage sales teams can use max to automate the entire outbound prospecting process. Instead of spending hours manually scrolling LinkedIn, researching companies, and building target lists, you simply provide your website and max handles the rest. He builds your ICP, finds matching prospects, monitors for intent signals, and delivers warm leads every morning, freeing you to focus on closing deals.
Scaling SDR Teams Without Adding Headcount
Growing sales teams can leverage max to scale their outbound efforts without hiring additional SDRs. Max handles the repetitive tasks of list building, data enrichment, and signal monitoring, allowing your existing SDRs to focus on high-value activities like personalized outreach and relationship building. This increases team efficiency and pipeline generation without increasing payroll costs.
Targeting High-Intent Leads for Enterprise Sales
Enterprise sales teams can use max to identify and prioritize accounts showing clear buying signals. Max monitors for signals like new executive hires, funding rounds, and product launches, which are strong indicators of purchasing intent. By acting on these signals in real time, your team can engage decision-makers when they are most receptive, increasing conversion rates and shortening sales cycles.
Streamlining Lead Qualification for RevOps Teams
Revenue operations teams can use max to automate lead qualification and enrichment, ensuring only high-quality leads enter the CRM. Max filters leads against your ICP, enriches each profile with verified data, and captures the specific intent signal that triggered the lead. This creates a clean, actionable pipeline of warm leads that your sales team can immediately act upon, reducing time wasted on unqualified prospects.
Pricing
max offers simple, transparent pricing with two plans available in EUR, with the option to pay in your local currency at checkout. The Starter plan is priced at €79 per month when billed annually, which includes two months free. This plan sources 100 leads every month (approximately 5 per day) and is perfect for getting started. It includes LinkedIn monitoring, AI enrichment, ICP filtering, and integrations. The Pro plan is the popular choice for scaling teams, though specific pricing details for this tier are not provided in the available content. Both plans are available on a monthly or yearly billing cycle, with the yearly option offering two months free.
Frequently Asked Questions
What is max and how does it work?
max is an autonomous AI sales agent that runs your B2B prospecting end-to-end. You start by dropping your website URL, and max analyzes it to build your ideal customer profile (ICP). He then continuously monitors the web for high-intent buying signals like hiring sprees, funding rounds, and social media engagement. When a signal is detected, max enriches the lead with verified contact information and delivers it to your inbox, Slack, or CRM. You can review his suggestions or let him run autonomously.
How does max detect buying signals?
max monitors a wide range of online sources for buying signals, including LinkedIn profiles, company pages, reactions, comments, job postings, and hiring activity. He captures signals such as when a prospect posts about a relevant topic, comments on industry content, changes jobs, or when their company announces new funding or product launches. These signals indicate high intent and are delivered to you in real time.
Can max integrate with my existing sales tools?
Yes, max integrates seamlessly with your existing sales stack. He pushes leads directly to Overloop, Instantly, and Lemlist for automated outreach. You can also connect max via Zapier, Make, or any webhook to push leads into your CRM or other tools. This allows you to maintain your current workflow while adding max's autonomous prospecting capabilities.
How long does it take to set up max?
Setup takes approximately two minutes. You simply provide your website URL, and max automatically analyzes your business to build your ICP. Within an hour, you can have enriched leads flowing into your sales tools. There is no complex configuration, no manual list building, and no dashboards to babysit. Max handles everything autonomously from the moment you connect.
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