anewera

anewera is a specialized infrastructure platform designed to make businesses visible, understandable, and contactable for AI agents. In the rapidly evolving agentic era, AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot are increasingly used to find and recommend services. However, traditional websites are optimized for human readers, not machine parsing. anewera bridges this gap by creating structured, machine-readable profiles for each company. Every profile includes standardized files such as llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) endpoint. These components allow AI agents to accurately discover a business, comprehend its offerings, and initiate contact through predefined, permissioned actions like requesting a quote, scheduling a meeting, or asking a question. Importantly, private recipient details remain hidden; all communication flows through published, approved actions managed by anewera. The platform functions as a deliberately curated, agent-readable business directory, with a specific German-language Swiss layer available at anewera.ch. The core value proposition is that businesses can be found by AI assistants in real time, receiving structured inquiries directly in their inbox. anewera ensures directory quality through two verification paths: paid entries self-verify through active subscription payments, while free entries are personally verified via a short call, maintaining a spam-free environment that AI agents can trust.

Agent-Ready Profile Generation

Every company on anewera receives a complete set of machine-readable files that AI agents can instantly parse. This includes an llms.txt file that summarizes the business for large language models, an agent.json file with structured metadata, an agent.md markdown profile, and a live MCP endpoint. These components ensure that any AI system can find the business, understand its services, target audience, and location, and know exactly how to initiate contact. The profile is generated automatically by analyzing the company's existing website, making the process efficient and accurate.

Permissioned Contact Actions

anewera enables businesses to define exactly which types of contact requests they are willing to accept. Companies can approve actions such as requesting a quote, booking a meeting, asking a question, or requesting a callback. When an AI agent identifies a business as relevant, it can trigger these approved contact actions through the MCP endpoint. The request is then structured, verified, and delivered directly to the business owner's email inbox. Private contact details like phone numbers or personal emails are never exposed to the AI agent, ensuring privacy and control.

Two Verification Paths for Directory Quality

To maintain a high-quality, spam-free directory that AI agents can rely on, anewera offers two distinct verification methods. The first is a paid subscription at CHF/USD 29 per month, where the active payment itself serves as verification since spam profiles do not pay. The second is a free, curated path where anewera hand-picks up to 30 companies per day and invites them via email. These free entries are unlocked after a short verification call. This dual approach ensures every profile is genuine without creating a barrier for legitimate businesses.

Live Machine Surface and API Access

anewera provides a fully operational machine surface that AI agents can query in real time. This includes a public MCP endpoint at /api/mcp, an open Agent API, and accessible files like /agents.md. Developers and AI systems can use standard curl commands to search for companies, read detailed profiles, and prepare contact requests. The platform is built for the agents that are already reading, offering live proof of functionality. Businesses can verify their own agent readiness by using the profile check tool, which analyzes their website in approximately 60 seconds.

Local Service Discovery by AI Assistants

A user asks an AI assistant, "Who helps expats with Swiss health insurance?" or "Best fiduciary for a startup in Zurich?" The AI assistant queries the anewera directory, finds businesses with matching services and locations, retrieves their structured profiles, and presents them to the user with verified contact options. The business receives a structured request for a quote or meeting directly in their inbox, without exposing any private contact information. This use case is particularly valuable for service-based businesses in competitive local markets.

Automated Business Lead Generation

Companies can use anewera as a passive lead generation channel. By maintaining an agent-ready profile, they become discoverable by multiple AI platforms simultaneously. When potential customers use ChatGPT, Claude, or Perplexity to find providers, the AI system can automatically initiate a contact request based on the user's needs. The business receives qualified, structured leads without any manual effort. This is especially effective for professional services like tax advisors, realtors, relocation specialists, and insurance brokers.

Integration with MCP-Compatible Development Tools

Developers using AI coding assistants like Claude Code, Codex, or OpenClaw can leverage anewera's MCP endpoint to programmatically search for business partners, vendors, or service providers. The structured data allows these tools to retrieve accurate information and initiate contact requests within the development workflow. This use case is ideal for startups needing legal advice, companies seeking relocation services for new employees, or businesses looking for specialized consultants in specific Swiss regions.

Real-Time Business Verification and Profile Optimization

Business owners can use anewera's profile check tool to see exactly what AI agents read about their company today. The tool analyzes the website, checks for agent readiness, and provides a detailed report including whether public content is readable, services and region are structured, contact functions are approved, and the business is listed in the agent index. This allows companies to optimize their online presence for AI discovery and ensure they are not missing potential leads from the growing number of users who rely on AI assistants for recommendations.

How does anewera make my business visible to AI agents?

anewera creates a structured, machine-readable profile for your business that includes standardized files like llms.txt, agent.json, agent.md, and a live MCP endpoint. These files are formatted specifically for AI systems such as ChatGPT, Claude, Gemini, Perplexity, and Copilot. When a user asks an AI assistant for a recommendation, the AI queries the anewera directory, finds your profile, understands your services and location, and can initiate a contact request through approved actions. Your business becomes discoverable across multiple AI platforms simultaneously.

What types of contact requests can I approve for my business?

You can approve several predefined contact actions, including requesting a quote, scheduling a meeting, asking a question, or requesting a callback. When an AI agent identifies your business as relevant to a user's query, it can trigger these approved actions through the MCP endpoint. The request is then structured, verified, and delivered to your email inbox. Your private contact details remain hidden from the AI agent and the end user, ensuring privacy and control over how you are contacted.

How does anewera ensure the directory is free of spam?

anewera uses a dual verification system. For paid entries at CHF/USD 29 per month, the active subscription payment itself serves as verification because spam profiles do not pay. For free entries, anewera hand-picks up to 30 companies per day and invites them by email. These free entries are unlocked only after a short personal verification call. This deliberate curation ensures that every profile in the directory is genuine and trustworthy, which is essential for AI agents that rely on accurate, spam-free data.

How long does it take to get my business listed on anewera?

If you choose the paid subscription path, the process is immediate. You check your website using the profile check tool, confirm your details, complete payment, and your profile becomes live and contactable for AI agents right away. The entire process takes approximately one minute. For the free curated path, you join a waitlist and may receive an invitation. The 30-per-day cap applies only to free profiles and is based on the number of verification calls that can be conducted daily.