Videowise

Videowise is an AI-powered video commerce platform designed specifically for ecommerce brands seeking to increase conversion rates and drive measurable revenue growth. The platform transforms video from passive content into an active sales tool, embedding shoppable experiences across product detail pages, homepages, collection pages, and social channels. Videowise serves over 4,000 brands and retailers, providing a comprehensive suite of tools that include shoppable videos, live shopping events, AI-driven media management, and performance analytics. The core value proposition is clear: shoppers who watch video convert at higher rates, and Videowise ensures that every video interaction is optimized for purchase. The platform addresses the entire video lifecycle, from content creation through distribution and performance measurement. It offers an AI Studio that generates studio-quality product visuals from images, an AI Clips feature that automatically repurposes longer videos into short, high-performing clips, and a UGC Hub that manages user-generated content with automated rights management. Videowise also provides full revenue attribution across every video, enabling brands to understand exactly which content drives sales. The platform is built for ecommerce teams looking for conversion rate optimization uplifts, with documented results including a 12 percent increase in conversion rates and over 2 million dollars in live shopping sales within the first six months of implementation.

Shoppable Videos

Videowise enables brands to embed shoppable videos directly onto product detail pages, homepages, and collection pages, turning passive viewing into a direct path to purchase. These videos include clickable product tags and seamless checkout integration, allowing customers to add items to their cart without leaving the video experience. The platform supports video carousels, interactive hotspots, and dynamic product overlays that adapt to each viewer's browsing context. Brands using this feature have reported conversion rate increases of up to 35 percent and average order value improvements of 28 percent, making shoppable videos the benchmark for video-driven conversion optimization.

Live Shopping

The live shopping feature allows brands to sell in real time across multiple channels simultaneously, including their own website, social media platforms, and embedded streams. During live events, viewers can purchase products directly through real-time checkout without navigating away from the stream. After the event ends, Videowise automatically converts the live broadcast into a shoppable replay, enabling ongoing conversion from on-demand viewing. Brands have generated over 2.8 million dollars in new revenue from live shopping events, demonstrating the power of real-time engagement combined with persistent, shoppable content.

AI Media Library

The AI Media Library serves as the intelligence layer for all video assets, automatically analyzing and organizing every uploaded video. The system uses artificial intelligence to understand video content, making it instantly searchable by product, scene, keyword, or visual element. Teams can quickly find and reuse relevant clips across different campaigns, channels, and departments without manual tagging or sorting. This feature eliminates the common problem of lost or underutilized video assets, ensuring that every piece of content remains accessible and actionable for ongoing marketing efforts.

Performance Analytics

Videowise provides full revenue attribution across every video, giving brands clear visibility into which content drives sales and influences customer behavior. The analytics dashboard tracks key metrics including conversion rates, average order value, revenue per session, and customer lifetime value attributed to specific videos. Brands can see exactly how each video performs at every touchpoint in the buyer journey, from initial engagement through final purchase. This data-driven approach enables continuous optimization of video content strategy, with documented improvements including 9.46 percent increases in revenue per session and 14.78 percent average conversion rates.

Product Detail Page Video Optimization

Ecommerce brands use Videowise to transform standard product detail pages into interactive video experiences that drive higher conversion rates. By embedding shoppable videos that demonstrate product features, show real-world usage, and include customer testimonials, brands can significantly increase engagement and purchase intent. For example, Skullcandy achieved a 7.9 percent increase in revenue per session by implementing shoppable videos on their product pages. The platform allows brands to create video carousels, add product hotspots, and include dynamic pricing information directly within the video player.

Live Shopping Events for Product Launches

Brands launching new products leverage Videowise live shopping to create real-time excitement and drive immediate sales. During these events, hosts can demonstrate products, answer customer questions, and offer exclusive promotions while viewers purchase directly through the stream. The platform captures all interactions and automatically generates a shoppable replay that continues converting customers long after the live event ends. One brand generated 2.8 million dollars in new revenue from a single live shopping campaign focused on product launches and styling demonstrations.

User-Generated Content Repurposing

Brands collect and repurpose user-generated content from social media platforms using Videowise UGC Hub and AI Clips features. The platform automatically monitors social channels for brand mentions and product videos, then manages usage rights and organizes content for easy access. AI technology then breaks longer UGC videos into short, high-performing clips optimized for product detail pages, advertisements, and social commerce. This approach helps brands like Dalstrong achieve a 15 percent increase in conversion rate by transforming authentic customer content into shoppable video assets.

Multi-Channel Social Commerce

Retailers use Videowise to extend shoppable video experiences across social media platforms including TikTok, Instagram, and Facebook. The platform transforms social video content into interactive shopping experiences where viewers can purchase products without leaving their preferred social app. Brands can track full attribution across all social channels, understanding exactly which videos and platforms drive the most revenue. This unified approach to social commerce has helped brands achieve average conversion rates of 11 percent or higher while maintaining consistent brand experiences across every customer touchpoint.

Videowise offers tiered pricing plans designed to accommodate businesses of different sizes and needs. The platform provides a free trial option for new users to test features before committing to a paid plan. Specific pricing details and plan tiers are available directly through the Videowise website, with options ranging from starter plans for small brands to enterprise solutions for large retailers. Each plan includes access to core features such as shoppable videos, AI media management, and performance analytics, with higher tiers offering additional capabilities like live shopping, advanced AI tools, and dedicated support. For current pricing information, brands can book a demo or sign up for a free trial on the Videowise website.

How does Videowise integrate with my existing ecommerce platform?

Videowise integrates seamlessly with major ecommerce platforms including Shopify, BigCommerce, Magento, and custom-built solutions. The platform offers a dedicated Shopify app with over 250 five-star ratings and provides API access for custom integrations. Setup typically takes less than 30 minutes with no coding required, and the platform automatically syncs product catalogs, pricing, and inventory in real time to ensure shoppable videos always display accurate information.

What types of video content can I use with Videowise?

Videowise supports virtually any type of video content including professionally produced product videos, user-generated content from social media, live shopping broadcasts, influencer collaborations, and AI-generated product visuals. The platform accepts common video formats and automatically optimizes them for web delivery. AI features can also transform static product images into studio-quality video content, and the AI Clips tool can break longer videos into multiple short-form assets suitable for different use cases.

How does Videowise measure video performance and attribution?

Videowise provides full revenue attribution by tracking every video interaction through the entire customer journey. The platform uses first-party tracking to connect video views, clicks, and engagements directly to purchases, even across multiple sessions and devices. Brands can see detailed analytics including conversion rates, average order value, revenue per session, and customer lifetime value attributed to specific videos, campaigns, or channels. This data is available in real time through the performance analytics dashboard.

Can I run live shopping events without technical expertise?

Yes, Videowise is designed for non-technical teams to launch and manage live shopping events. The platform provides an intuitive interface for setting up streams, adding product tags, managing real-time chat, and processing checkout transactions. Live events can be broadcast from any device with a camera, and the platform handles all backend technical requirements including streaming, payment processing, and automatic replay generation. Videowise also offers dedicated support and best practice guidance for teams new to live shopping.